The Collection That Reminds You Just How Powerful You Really Are
We’re so proud to introduce our most empowering collaboration yet, the Active Truth x By Jules capsule, co-created with entrepreneur and body confidence advocate Jules Robinson.
Launching exclusively on Wednesday 20 August at 11:00AM AEST, this limited-edition 25-piece collection is a celebration of strength, self-worth and the women who show up for themselves, even when life pulls them in every direction.
This is not about bouncing back.
This is about moving forward, strong in your body, strong in your mind, strong in your way.
“She’s not chasing a size. She’s chasing a feeling.”
– Jules Robinson
Created for the chaos and the calm, this collection was designed to move with you through every version of strong. Whether you’re navigating early mornings, full inboxes, or finding five minutes of stillness in the day, these pieces were made to support you and remind you of everything you already are.
With Jules’s empowering voice and Active Truth’s signature fit-first approach, the collection offers inclusive sizing from 8–26 and is crafted for comfort, confidence, and real life. From flattering staples to feel-good prints, every piece speaks to the strength women carry, not just in their bodies, but in their beliefs, boundaries, and resilience.
“Strong really does feel good.”
– Jules x
For us, this is more than a collection. It’s a campaign grounded in the message: Strong Feels Good. Because the strength we admire isn’t always loud, it’s not always physical. Sometimes, it’s just showing up, saying no, starting over, or moving forward.
We’re honoured to partner with Jules, whose passion for empowering women mirrors our own. Together, we’ve created something that we can’t wait for you to wear not just for how it looks, but for how it makes you feel.
Everything You Need to Know
Launch Date:
📅 Wednesday 20 August
🕚 11:00AM AEST
Where to Shop:
🛍️ Available exclusively at activetruth.com.au
Size Range:
8–26. Check our size guide here.
Shipping & Returns:
📦 Free shipping on orders over $200
🌏 International shipping available
🔁 Easy returns and free exchanges
Read the full shipping details here.
Payment Options:
Shop Pay, Credit Card, PayPal, Afterpay, Zip & Gift Cards accepted.
Want early access?
💌 Sign up for email updates and SMS to shop the collection first.
Follow the buzz on Instagram:
@activetruth | @julesrobinson82 | @byjules.com.au
About Active Truth
Founded in Brisbane by two mums, Active Truth is a premium lifestyle brand on a mission to make women feel confident and comfortable—at every size, stage, and moment of life. Known for inclusive sizing, high-quality fit, and real-women representation, we design wear-on-repeat essentials for real life.
Shop now →
About Jules Robinson
Entrepreneur, media personality and founder of shapewear brand FIGUR, Jules Robinson is known for championing body confidence and redefining what strength looks like — inside and out. From her breakout on Married At First Sight to building her own fashion and lifestyle empire, Jules uses her platform to uplift, empower, and keep it real.
Explore By Jules →