Active Truth's Values
Our values have shaped our business over the past 7 years, and continue to guide us into the future. Our mission to inspire women’s confidence when they workout is at the heart of Active Truth. We remain committed to continuing to disrupt the status quo, and reaching our goals while staying true to these values.
INCLUSIVITY IS IN OUR DNA
We pride ourselves on being humble, considerate and inclusive in everything we do. We actively champion women’s representation, inclusivity and diversity — from our no retouching policy to our extended size range.
THE FOCUS IS ALWAYS ON FIT
We know a perfect fit gives you the confidence and support to have a great workout, and day. So we meticulously fit, test, tailor and trial our products across our entire size range. Unlike most brands we don’t just grade up from a size 8 — and we use real women, not mannequins.
POSITIVITY IS WHAT WE’RE ABOUT
We are always optimistic. In an online landscape filled with judgment, negativity and divisive opinions we want all women to feel welcome and accepted in the activewear and exercise space.
WE ARE CUSTOMER-FOCUSED
We put our customer at the heart of everything we do. We strive to make the shopping experience seamless and enjoyable always.
COMMUNITY IS AT THE CORE
We build, foster and listen to our #TeamAT community. We believe in building other women up and cheering them on. We use our platform and #TeamAT community to have a positive impact on the greater community around us through our advocacy and charitable support initiatives.